Darren started the Cellular Plus retail brand in 1993 after completing his M.B.A. in Finance from Hofstra University. Today, his Company, has grown into a Master Agency for T-Mobile and Metro PCS, with more than 500 retail locations across the country. Choice Entities achieves in excess of 30,000 consumer cellular activations per month currently and continues to grow due to strategic partnerships and streamlined systems that Darren has implemented. His vision is to make Choice IoT an enterprise-grade sales and support organization enabling IoT Solution Providers with the lowest wireless costs and most efficient connectivity management platform, that will allow them to achieve the same level of growth and success. His experience in helping solution providers grow in the wireless space is unmatched, and his dedication to truly help his partners is what his success and reputation is founded on.