Our Leadership team at Choice IoT encompasses unmatched tenure in all aspects of the wireless world.

By combining and utilizing our expertise, Choice began as one retail location and became a Nationwide Master Dealer by building relationships with carriers and dealers. We have created partnerships that help businesses grow as solution providers by transforming connectivity solutions into an easy to use wireless management portal that gives you total control over your wireless connectivity. The Choice Leadership team has collectively faced every aspect of creating, building and growing successful wireless organizations.

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Darren Sadana


Darren started the Cellular Plus retail brand in 1993 after completing his M.B.A. in Finance from Hofstra University. Today, his Company, has grown into a Master Agency for T-Mobile and Metro PCS, with more than 500 retail locations across the country. Choice Entities achieves in excess of 30,000 consumer cellular activations per month currently and continues to grow due to strategic partnerships and streamlined systems that Darren has implemented. His vision is to make Choice IoT an enterprise-grade sales and support organization enabling IoT Solution Providers with the lowest wireless costs and most efficient connectivity management platform, that will allow them to achieve the same level of growth and success. His experience in helping solution providers grow in the wireless space is unmatched, and his dedication to truly help his partners is what his success and reputation is founded on.


Neil Kapoor


Neil joined Cellular Plus in 1993 after achieving his bachelor’s degree in Commerce from Delhi University. His vision was to rapidly grow the retail network by creating an efficient strategy and replicating it across the nation. Choice Entities rapid expansion to more than 300 retail locations is a derivative of Neil’s strong leadership and knowledge in the wireless retail space. By identifying and refining systems and processes that worked, he was able to roll out these improvements to hundreds of locations and successfully activate in excess of 30,000 connections each month. His leadership is driven by honesty, integrity and always doing what’s right. In 1999, Neil along with his partners started wholesale distribution, which resulted in adding a national Dealer network as part of Choice Entities overall market strategy. Together, Neil and his partners have built one of the largest Partner networks and continue to add strategic partnerships that enhance the Choice brands.

Jim Vicatos

Jim Vicatos

Vice President of Sales

Jim brings more than 20 years of Sales and Leadership experience to Choice Entities. His experience includes a background with Vodafone and Sprint, but most notable is his 14 years with T-Mobile. He has achieved success by diversifying his knowledge of wireless solutions, leading sales teams and setting the bar for solution sales at every level. Jim’s achievements were built on a thorough understanding of solutions that include: SD-WAN, MPLS, GPS/AVL and Mobility that tie into every industry. He’s driven by customer satisfaction and has extensive experience in creating strategic partnerships in all vertical markets. He has a passion to help his clients and partners solve real problems, streamline costs and accomplish their overall business objectives. Jim has won countless Sales Awards which he attributes to his focus on putting the customer’s needs first.