Meet our Leadership Team

Our Leadership team at Choice Business Connections encompasses unmatched tenure in all aspects of the wireless world.

By combining and utilizing our expertise, Choice began as one key location and became a Master Dealer by sculpting a relationship with carriers. We have created partnerships that help grow businesses as solution providers by transforming connectivity solutions into a SaaS (Software as a Service) model. In addition, Choice Business Connections proudly represents carrier products as a direct employee and successful agents. The Choice Leadership team has collectively faced every aspect of creating, building and growing successful wireless organizations.

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Darren Sadana


Darren started the Cellular Plus retail brand in 1993 after achieving his Master’s in Finance from Hofstra University. Today, his network has grown into a Master Agency for T-Mobile and Metro PCS, with over 300 retail locations across the country. Choice Entities achieves over 30,000 activations per month currently and continues to grow due to the strategic partnerships and streamlined systems Darren has implemented. His vision is to make Choice Business Connections an enterprise-grade Sales and Support organization, to enable IoT Solution Providers the ability to achieve the same level of success as Choice Entities, and to provide efficient systems to accomplish the same growth as Choice Entities. His experience in helping Partners and Dealers grow in the wireless space is unmatched, and his dedication to truly help his Partners is what his reputation and success was founded on.

Neil Kapoor


Neil joined Cellular Plus in 1993 after achieving his Bachelor’s in Commerce from Delhi University. His vision was to rapidly grow the retail network by creating an effective strategy and replicating it across the nation. Choice Entities rapid expansion to over 300 retail locations is a derivative of Neil’s strong leadership and knowledge in the wireless retail space. He worked with locations to identify systems and processes that worked, and after refining his process it was implemented to hundreds of locations that successfully activate over 30,000 connections each month. His leadership is driven by honesty, integrity, and always doing what’s right. In 1999, Neil along with his partners started wholesale distribution, which resulted in adding a national Dealer network as part of Choice Entities overall market strategy. Together, Neil and his partners have built one of the largest Partner networks and continue to add strategic partnerships that enhance the Choice brands.

Jim Vicatos

Director of Sales

Jim brings over 20 years of Sales and Leadership experience and success to Choice Entities. His experience includes a background with Vodafone and Sprint, but most notable is his 14 years with T-Mobile.  He’s achieved success diversifying his knowledge of wireless solutions, leading sales teams, and setting the bar for solution sales at every level. Jim’s success has been built on a thorough understanding of solutions that include; SD-WAN, MPLS, GPS/AVL, and Mobility solutions that tie into every industry. He’s driven by customer satisfaction and has extensive experience in creating strategic partnerships in all vertical markets. He has a passion to help his clients and partners solve real problems, streamline costs, and accomplish their overall business objectives. Jim has won countless Sales Awards that he attributes to his focus on putting the customer’s needs first.

Matthew Malek

Director of Operations

With over 15 years in the Wireless and Transportation verticals, Matthew has lead sales teams, grown organizations, and streamlined processes. He has shaped his professional career by being open, honest, and having a passion for people. He is a powerful business driver whose instincts and clarity of vision have resulted in rapid and continuous business growth. He is distinguished by his passion for business, his focus on collaborative team building, and his commitment to exceeding customer and market demands. His contagious enthusiasm instills him and his team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged. He’s earned consistent honors at the highest levels at each organization including numerous Winner’s Circle Awards. Most notable was his 2012 Peak Award, which is earned by less than 1% of employees and requires peer nomination.

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