Neil joined Cellular Plus in 1993 after achieving his bachelor’s degree in Commerce from Delhi University. His vision was to rapidly grow the retail network by creating an efficient strategy and replicating it across the nation. Choice Entities rapid expansion to more than 300 retail locations is a derivative of Neil’s strong leadership and knowledge in the wireless retail space. By identifying and refining systems and processes that worked, he was able to roll out these improvements to hundreds of locations and successfully activate in excess of 30,000 connections each month. His leadership is driven by honesty, integrity and always doing what’s right. In 1999, Neil along with his partners started wholesale distribution, which resulted in adding a national Dealer network as part of Choice Entities overall market strategy. Together, Neil and his partners have built one of the largest Partner networks and continue to add strategic partnerships that enhance the Choice brands.